This is the first TV commercial for the Land Cruiser in 10 years.

SONICJAM.Studio was responsible for producing the concept movie for “GOOD DESIGN SHOW 2021,” which discusses the more than 1,600 Good Design selections chosen for the 2021 fiscal year, as well as the signage video for Shibuya Station Big Signage Premium and Umeda Metro Vision. In the concept movie, we expressed the celebratory feeling of the Good Design Award and the different ways of thinking and perspectives brought about by design through bubble-like motion graphics, building a story around the lively image of many diverse participants interacting with one another. For the signage video, we created motion that always kept the visuals moving to catch the attention of passersby, and designed it to be seamless so that the “Good Design Award” could be promoted from any scene. In the teaser video displayed from October 18, 2021, lively typography and scene transitions heightened anticipation for the announcement of this year’s award-winning works, and in the main video, which switched over in time for the Good Design Award announcement on October 20, we clearly and neatly showcased more than 1,600 award-winning works while using typography motion at key moments to draw the attention of people passing by.

A web CM series for DHC’s supplements for preventing lifestyle-related diseases. Aimed at targets who are concerned about their health checkup numbers—dual-income couples in their 30s, career-focused businesspeople in their 40s, and empty-nester seniors in their 50s—the stories depict moments in everyday life that prompt awareness of health concerns and create the impetus to start taking the supplement. The three installments, “For Tomorrow, There’s Something I Want to Protect,” “For Tomorrow, There’s Something I Want to Do,” and “For Tomorrow, There’s Someone I Want to See,” were expressed through nostalgic illustrations and music that feels somehow familiar.