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Colors,Future!Summit 2024 TV CM
2024
00:00:16
Description:
We produced an advertising video for a two-day summit held in Kawasaki City, exploring and expanding the future of “the city” and “society.”
To convey a sense of celebration for the city’s 100th anniversary while avoiding the stiff image often associated with municipal events, we created a colorful, pop-inspired video.
By morphing the “100” in the 100th anniversary into the character “川” from Kawasaki, we made it easy to understand that Kawasaki City is celebrating its 100th anniversary, while also creating a visually engaging transition.