2D animation3DCGMusic video
DAOKO "Boku (Re-Arrange)"
2017
00:05:16
Music video included on the first-press bonus edition of rapper-singer DAOKO’s second album. Since the song title is “Boku,” we developed the idea of “selfies and Instagram,” and because it was also meant to be an animated MV, we planned to use photographs for the backgrounds in order to reduce production time while improving quality. Based on that, we proposed a plot in which “while playing with an AR selfie app, you get sucked into an AR world and drift through cyberspace.” In keeping with lyrics that suggest DAOKO, after her major-label debut, gained new fans while also losing old ones, the MV depicts high school–aged daoko confronting the post-major-debut DAOKO, with the unsettling story gradually unfolding as her personality is peeled away, like a broken link on a website.