Third Trial MV for the viewer participation music project “MILGRAM.” The tense relationships and emotional states among the students are woven together in nostalgic-toned animation.

Elements, kept as simple as possible. Behavior, made as natural as possible, something that never gets old. With “10¹² TERRA,” we explored the interplay of light and shadow created by the rotation of the outer and inner shades of a white, geometric form. The source of motion is nothing but convection caused by the heat of an incandescent bulb. Without using any motorized power, we pursued a natural, beautiful, gently flowing movement of light. “LUX” — What we set out to design was not a fixture called lighting, but “the behavior of light” itself. It softly shapes the space with drifting light and shadow. A beautiful, conceptual light, here.

What I first felt when I listened to the song was a sense of floating in the melody, so I focused on creating visuals of fluffy things drifting freely on the wind, while abstractly depicting the “I” in the lyrics and making the animation move comfortably in sync with the melody. It really felt spot on. And when you’re simply having fun, feeling cute, liking something, or completely absorbed in it, you naturally end up smiling, don’t you? With those feelings in mind, I created this video.