Brand film for the table tennis brand Butterfly. It beautifully intertwines live-action footage featuring rallies between 16-year-old prodigy Tomokazu Harimoto and German top player Timo Boll with CG, tightly synchronized to sharp sound design, depicting the brand’s worldview and the product’s powerful spin. This project began with the brief: “We want a video with an overseas feel that completely refreshes the image of table tennis, which is strongly associated with school club activities.” It was a collaboration with an amazing team, including director Takcom, who has worked with us since the days of W+K Tokyo Lab, the predecessor of JKD, and media artist Nobumichi Asai. Through many discussions with a passionate client and numerous staff members, this work was created with a focus on how to fuse the authenticity of the sport of table tennis with creativity.

Description: On a felt stage, various shapes are formed with the special conductive thread Smart-X, and as electricity flows through the thread, lights illuminate, depicting cityscapes and the connections between people through a unique mechanism. The company message of Kandenko, “Each person lights the future,” and its corporate activities of not only connecting electricity but also connecting people and the future through various social contribution initiatives are expressed in a world that fuses technology with conductive thread and art through thread-based expression. (* Conductive thread Smart-X was provided with the cooperation of FUJIX, Ltd.)

Responsible for the creative direction and direction of the TV and web commercials for Nogizaka46’s 6th generation recruitment campaign. Applications were accepted in two rounds, for the Spring and Summer groups.