WEB CM

Brother Industries and the globally popular band CHAI have teamed up for the “We want to be your brother.” campaign collaboration CM & MV. With the theme of supporting people as they take on new challenges in the new year, this campaign was created. In the collaboration CM “What’s your action?”, various people’s “ACTION”s are depicted through a three-dimensional flipbook animation set to CHAI’s new song “ACTION.” The paper crafts used in the flipbook animation that appears in the film were printed on Brother printers. The techniques of craft manga artist Shinra Shinge were referenced to portray CHAI’s concert. The “ACTION” collaboration MV is a short story that uses paper craft to depict children taking “ACTION,” expressing the feelings CHAI put into this song.