I directed and produced a promotional video for the XPERIA XA2 Plus. To convey the product’s elegant curved form and the abundance of features designed for entertainment, I used its distinctive metal surface, creating a story in which the surfaces that adorn the product respond to each feature and its design, revealing a variety of expressive forms.

Description: Responsible for the key visual for the LUMINE 2018 Christmas campaign, as well as in-store visuals, signage, and various animations for all LUMINE locations. The visuals and animations were developed around the concept of a factory that turns all the good and bad things from the past year into happy memories.

Toyo Kotetsu’s new logo and branding film. The logo is designed around the motif of the iron “cutout” holes created by a blanking press. Using restructured sound built from machinery noises recorded in an actual factory, the film artistically portrays the production process through which products are created, resulting in a branding movie that expresses the brand’s identity.

An animated music video for the song “Mind Replacer” by HOSHIMIYA TOTO + TEMPLIME. The spatial sound of SOZEN, which freely moves in and around space, is visualized through the image of a water flea (a point) and the artist’s avatar (a plane) being merged and separated in sync with the soundscape. The work was created with an emphasis on artist’s identity as a VR singer and the theme of a bodiless existence, elevating experimental elements such as spirituality and spatial expression into something pop.