A dance video segment aired within TV Tokyo’s infant program “Sina Pushu.” Set to music, characters and shapes move rhythmically, designed to naturally encourage children to move their bodies along with it. uwabami handled everything from character design to animation direction. Taking into account infants’ developmental stages, the video was crafted with an emphasis on tempo, repetition, and visibility, creating a dance video that evokes a sense of participation rather than simply “watching.”

H.P.FRANCE 2014 Christmas campaign video