NHK E-tele “Mitaterufoze” (segment: “U & Sa”)

What I first felt when I listened to the song was a sense of floating in the melody, so I focused on creating visuals of fluffy things drifting freely on the wind, while abstractly depicting the “I” in the lyrics and making the animation move comfortably in sync with the melody. It really felt spot on. And when you’re simply having fun, feeling cute, liking something, or completely absorbed in it, you naturally end up smiling, don’t you? With those feelings in mind, I created this video.