Hidden, untouched landscapes and the four seasons of Nasu Town are captured, and the diverse culture and history condensed there are crafted through technical editing from an enormous amount of footage that hardly seems possible for a single town.

A music video by the instrumental rock band "johann," released on August 31, 2020. We focused carefully on the scene design, with the concept of capturing summer memories.

“Exploration 1: Studies for Naked-Eye 3D Vision” is the first in an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of visually experiential advertising expressions are possible by taking advantage of the medium’s characteristics and investigating three-dimensional effects using optical illusions, motion that catches the attention of passersby, visual composition, and sound design. With the spread of the iPhone, advertising expression has increasingly come to function as a medium closely tied to everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the development of fictional narratives. To make this project feel more realistic, we felt it was necessary to base it on an actual brand product rather than a fictional client and to express its worldbuilding, so we brought a collaboration proposal to the fragrance brand “SINN PURETE.” After consulting with the collaborator on the film planning, we decided to produce two 15-second movies with different themes in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lineups. The second film blends the world of SINN PURETE with SUNJUNJIE’s universe through the brand’s mascot character, aiming for a pop and humorous expression with a distinctly Tokyo feel. The creative elements we challenged ourselves to include were how to create a pop-out 3D effect, as well as selecting objects and movements that would be interesting when they appear to jump out. Since not everyone watches a video from the beginning, we aimed to make it capture attention no matter when it is viewed, while maintaining a controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the stage-like framework, imagined depth, the actual size of the billboard, and the relationship to the viewing distance.