An archive of past heavy machinery provided by the company, drone footage of the latest models, and motion graphics are interwoven and reconstructed to create a brand commercial that traces CAT’s history.

| Short animation | 10/2021 | Japan | 4'09" | 4K, HD | 2ch, Stereo | Digital painting | 700th Anniversary of the Death of Dante Alighieri | Japan-Italy Cultural Exchange Association | | short animation | Digital paint | 4K, HD | 2ch | 4 min | The 700th Anniversary of Dante Alighieri | Italian title: Siete voi qui, Ser Brunetto? Eng: Are you here, Ser Brunetto? Poster from Here! In Dante’s Divine Comedy, Canto 15, in the seventh circle of Hell, the third ring, those deemed to have gone “against nature” because of their homosexuality are tormented. There was Dante’s teacher, Brunetto Latino. Meanwhile, 700 years later, this is a fictional modern-day Japan. Dante the cat is a university student. In a city under prohibition, alcohol cannot be drunk. This work was produced to commemorate the 700th anniversary of the death of Dante Alighieri by the Japan-Italy Cultural Exchange Association.

In the website renewal accompanying the rebranding of NewPeace Inc., we were responsible for directing the main visual animation and creating the CG moving image (motion graphics). NewPeace is a visioning company that solves diverse challenges faced by businesses, brands, and society through creativity. We expressed their vision of “creating passionate connections through the power of community and technology” with a wide variety of distinctive characters and lively, high-energy animation full of excitement. Rather than simply embedding the video into the website, we worked closely with Studio Details to refine how it would be presented, aiming to create a better user experience. For example, in the scroll-linked animation, we conducted extensive testing to achieve camera work that would be immersive for users while also feeling smooth and satisfying to interact with. We invite you to visit the site and experience for yourself the passion behind their challenge of taking on new business and their strong commitment to rebranding.