Every step he takes fills every life with joy. Shohei Ohtani signature logo. New Balance presents Shohei Ohtani's signature logo. Shohei Ohtani is a once-in-a-lifetime talent. His world-class skill, on the pitcher’s mound and at the plate, doesn’t just leave fans in awe. It surpasses their wildest imaginations. Yet at the heart of his game lies the passion of a young boy who pours his heart and soul into every play, out of an unwavering respect for the sport. The signature logo captures the baseball superstar’s love of the game and his constant striving toward greatness in a single image of Shohei on the base paths. #newbalance #baseball #shoheiohtani Shohei Ohtani is a rare talent, and his world-class skills, as both a pitcher and a batter, do more than captivate fans—they always go far beyond imagination. Yet the source of his play is the passion of a baseball boy who pours his heart and soul into every play, along with an unwavering respect for the sport. This Shohei Ohtani signature logo expresses the baseball superstar’s love for the game and his relentless pursuit of greatness through a single image of Shohei Ohtani sprinting around the bases.

Description: On a felt stage, various shapes are formed with the special conductive thread Smart-X, and as electricity flows through the thread, lights illuminate, depicting cityscapes and the connections between people through a unique mechanism. The company message of Kandenko, “Each person lights the future,” and its corporate activities of not only connecting electricity but also connecting people and the future through various social contribution initiatives are expressed in a world that fuses technology with conductive thread and art through thread-based expression. (* Conductive thread Smart-X was provided with the cooperation of FUJIX, Ltd.)

We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.