Mister Donut Pokémon donuts fly and hop around, moving about in a cute way. They’re powered by high-tech devices you’d never imagine from the finished result. I’m glad they turned out so cute! Cotton handled the planning and direction.

LIGHT THE WAY Inc. created the CG moving image (motion graphics) for the promotional video introducing avex’s member ID service, “+ID.” +ID is a convenient service that lets users access avex’s various offerings—such as ticket purchases, merchandise sales, and fan clubs—all with a single ID. The piece was designed with crisp, dynamic motion so that the information is easy to follow at a good pace and the animation feels smooth and pleasant to watch.

WEBCM with a choral rendition of “Final Corner 4”

Cel-shaded 3D animation