A new Airbnb series, “Not Yet Trending,” showcases the world’s most captivating cities gaining attention as travel destinations through edgy visual expression. For the first Japan installment, we produced a film featuring Kanazawa at JKD. This time, we took on a new challenge: a hybrid form that combines a music video and a documentary. By skillfully blending a powerful track based on the Japanese musical scale with the stories of four hosts, we present the refined charm of Kanazawa in a new way.

Key visual video for the Marketing Lab site, the specialized marketing team at SONICJAM. Each scene’s motion is designed to evoke the ideas of “maximization,” “analysis,” and “optimization” in marketing.

TAKUMA｜Reel