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DHC: To Keep Protecting Your Precious Everyday Life Forever
2023
A web CM series for DHC’s supplements for preventing lifestyle-related diseases. Aimed at targets who are concerned about their health checkup numbers—dual-income couples in their 30s, career-focused businesspeople in their 40s, and empty-nester seniors in their 50s—the stories depict moments in everyday life that prompt awareness of health concerns and create the impetus to start taking the supplement. The three installments, “For Tomorrow, There’s Something I Want to Protect,” “For Tomorrow, There’s Something I Want to Do,” and “For Tomorrow, There’s Someone I Want to See,” were expressed through nostalgic illustrations and music that feels somehow familiar.
