XPERIA XA2 Plusのプロモーション映像を監督・制作しました。 プロダクトの流麗な曲線美と、エンターテインのためにデザインされた豊富な機能を伝えるために、 特徴であるメタルの表面を用い、プロダクトを彩るサーフェスがそれぞれの機能とデザインと呼応し、表現豊かに様々な表情を魅せていくストーリーにしています。

As an artist collaboration, we created a looped video to be played in stores, using the theme “Octopus” from the Spring/Summer 2020 series of the Chinese fashion brand “Moveup Huanzou” as its motif.

Inspired by the collection theme “Time Traveler,” we incorporated “time play” throughout the video. Using GoPro Bullet Time with approximately 18 special rigs by Arata Fukoe, we created a playful sense of time by syncing the video with an original soundtrack by miffrino, including effects such as the afterimage of a person struck by strobe light and expressions of different speeds in the foreground and background. Within that, we added shifts in viewpoint, such as the camera entering a bag and switching its perspective around a ball, and brought the whole piece together as a seamless visual expression.