Description: With the product launch, we were commissioned to create a video that expresses the brand’s world view. 1. A dynamic, immersive visual experience that expresses the worldview of the new brand and instantly draws viewers in. 2. A feature introduction that clearly explains what the product can do, which is essential for a launch. We created a video that blends these two elements in a 50:50 ratio.

This ambitious work constructs a cyberpunk world envisioned by Croatian 3DCG artist Space Meerkat, set to the weighty beats crafted by Kodenma, a beatmaker/producer active in Japan’s hip-hop scene. Beats and visuals that were never meant to cross paths intersect here, creating an overwhelming chemical reaction. “Uncharted expression” is evoked by the interplay of different cultural backgrounds and musical styles. Beyond the exhilarating rush of racing through a near-future street, the plug connects.

We created a touchscreen content piece introducing DAIKIN’s corporate information and philosophy.

Description: I created a video in which 2D graphics and 3DCG are harmoniously blended.