ChatBoost is a service that integrates AI into LINE and automates customer support almost entirely. I was responsible for direction, motion graphics, and compositing. This was produced together with people around me whom I trust. For the text other than the captions, I focused on animations that break each character apart one by one, aiming to create a 60-second animation that even people unfamiliar with the service would find themselves watching without realizing it. The robot that appears midway was modeled in Cinema 4D and animated using only the camera. The cel-shaded look was created in After Effects.

A promotional video for the release of Volume 37 of Weekly Shonen Jump’s HUNTER×HUNTER. In sync with the series’ resumption in the magazine, the Dark Continent arc is revisited only minimally, with a structure designed to intuitively convey the “stirring intentions” of the various characters. To preserve the feel of the original artwork, no coloring was applied, and the complex, multifaceted breadth of the story was expressed through chromatic aberration and analog-style color shifts.

Whatever Taipei and Special Group planned and produced “Never Eat Dirt Again,” a membership program spanning Uber and Uber Eats for Uber One. In Taiwan, people often use the local phrase “我要吃土了！” (“I’m going to have to eat dirt!”) as a self-deprecating way to describe running out of money before payday. In the “Never Eat Dirt Again” campaign, this expression was brought to life visually, humorously showing that by using Uber One and saving money, there would be no need to “eat dirt” anymore. In the short film, dirt spills out of refrigerators, microwave ovens, rice cookers, kitchen cabinets, and cereal boxes, portraying a humorous scenario in which someone is just one step away from “eating dirt,” while also expressing how Uber One helps users save money through benefits such as free delivery and 5% off rides. The campaign also used out-of-home (OOH) ads that compared dishes made with dirt to popular food items, highlighting the advantages of Uber One through the contrast between the two. In addition, a special collaboration was realized with Jianguo Holiday Flower Market, the largest flower market in Taipei. “Don’t eat dirt” signs were placed in the venue’s flower pots, and similar stickers were attached to bags of gardening soil, earning great praise from gardening enthusiasts. Visitors could also scan the promotional codes printed on the signs and stickers to receive special offers. Following the “Never Eat Dirt Again” campaign, Uber One membership grew dramatically. The campaign successfully established Uber One as a highly cost-effective service.