Music video for “Nettaiya,” a song written, composed, and performed by Kei Sugawara.

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A synthwave sound that evokes a night drive—this MV portrays sweetly seductive “cuteness” and a somewhat wistful melancholy through the texture of city pop. It multilayeredly captures the midnight neon, the inside of a car, a diner, and the feelings of a devilish girl. The retro 1980s mood that permeates the entire video serves as the core direction, intertwining “nostalgia” and the “present,” while cinematic lighting, muted colors, and the atmosphere created by the small objects inside the car and diner evoke the story’s nostalgia. Add her sweet yet provocative vocals and sharp dance moves, and the instability of the night, wavering emotions, the “inescapable temptation” and the “inescapable reality” all intersect. Built from Synthwave × retro cool × a modern idol, this music video invites viewers on a cinematic late-night drive—a story of temptation and escape.

A work that captures events taking place in a single room from various angles and editorially composes them together with motion graphics.