At the time, lyric videos were starting to get popular, and I wanted to make a music video with a stronger focus on text design, so I began developing the concept with the goal of creating something like an upgraded version of a lyric video. I thought lyric videos were effective for keeping people watching until the end, but I also felt that if we could make the experience feel a little deeper, people might want to watch it again and again, so I aimed to convert the lyrics into English with new interpretations included and give them more expression. Since many of the lyrics were abstract, I think the somewhat suggestive English translation worked pretty well.

Original project. Currently in test pre-production development. We will irregularly document our everyday lives with our dance friends through illustrations and short animated clips. Together, step by step, through “Step By Step,” we’ll become better dancers and make each day happier.

For your health. For the environment. To keep your distance from others. For your future commute to work or school, choose a bicycle with the BAA mark—the mark of safety and peace of mind.