DOOH work for the “Kabukicho Blue Project,” an event celebrating the opening of Tokyu Kabukicho Tower. A project that links three large digital billboards in the Shinjuku area: the YUNIKA VISION, Kabukicho Tower Vision, and Cross Shinjuku Vision. Through a virtual cat hole existing in the real streets of the Shinjuku area, the cat from Cross Shinjuku Vision pops its face out on the two other billboards.

Idemitsu Kosan is a leading Japanese energy company founded in the Meiji era. The released movie is a stop-motion animation that expresses in paper craft the history of Idemitsu Kosan, which has continued to take on various challenges, and Japan, which achieved remarkable growth after the war, as they have progressed together. All of the objects that appear are made of paper. The film was crafted to create a sense of depth despite being two-dimensional. We hope you will also pay close attention to the evocative music and sound effects.