We produced a concept video for the “Victor EXOFIELD Theater System” headphones, which are equipped with a proprietary home theater audio system. Our company was responsible for the direction and moving images. We believe “EXOFIELD” is a high-quality sound system ideal for enjoying entertainment at home.

株式会社メディカルアーツ様の採用ブランディングムービー 採用コンセプトは「あなたも私も全員主人公」 リクルートサイト：https://medicalarts-recruit.com/

We planned and produced a special movie to coincide with the launch of shu uemura’s Christmas limited-edition collection featuring artist Takashi Murakami’s “Flower” artwork. The concept was “Tokyo Wrapping.” The story follows a female protagonist and a spherical drone character as they fly all around the sleeping streets of Tokyo, wrapping the city in ribbons adorned with Murakami’s art. Murakami himself also made a cameo appearance. The film was created using a technique based on light painting, in which light is moved while the camera shutter speed is slowed to draw trails, and shot with a piece of equipment called a pixel stick. Through the dancers’ elegant yet dynamic movements as they manipulated the stick, the film depicts ribbons being wrapped around the city of Tokyo. The director was Genki Ito, one of the most acclaimed visualists in the creative scene. This brand movie was born from a chemical reaction between Ito’s aesthetic sensibility and JKD Collective, inspired by Takashi Murakami’s art.

As a 22AW UNIQLO Masterpiece social asset, 12 CGI movies were produced. Based on the three themes of Pure Nature, Colors, and Extremely Soft, the timeless core products of Masterpiece were expressed through texture, richness, touch, and material imagery.