We were responsible for the direction, design, and editing of a promotional video for the My Number system and My Number Card, led by the Digital Agency and related government ministries. This video was created to dispel concerns about issues related to My Number and to encourage its use. In order to help viewers feel reassured about the government’s initiatives, we structured the piece with an emphasis on an honest and warm visual world. Since animation is viewed by people of all ages and genders, we aimed for direction that allows each shot to convey information clearly and thoroughly.

Children just beginning to play with their friends, still unable to balance what they want to do with what their friends want to do, their hearts all tangled up. Wanting to portray Satoko Shibata’s gentle music and the vivid, shifting expressions of the children, I created an uncut animation from start to finish.