2D animationAdvertisement
Nikkei Electronic Edition “U23 Discount Long” Type-C
2022
00:00:30
One of three digital ad variations for Nikkei Electronic Edition’s “U23 Discount Long.”
Based on the previously produced “U23 Discount,” this motion graphics piece uses a subdued tone with an autumn/winter feel. Since the target audience is 23 and under, bright warm colors are used as the key palette so the overall look does not become too heavy. There are three musical versions, each arranged differently with influences from 2-step and future garage.