CMFashion filmInstallationMusic videoWebWeb CMWeb movie
Kaho Nakamura x LOEWE "AINOU"
2022
00:06:03
To commemorate International Women’s Day on March 8, musician Kaho Nakamura and the luxury brand LOEWE, based in Madrid, Spain, have come together for a special collaboration. The craftsmanship of Nakamura, who meticulously weaves melody and lyrics to create a one-of-a-kind sonic world, resonated here with LOEWE’s craftsmanship, which delicately handcrafts bags and apparel. This film captures, for the first time for the brand, a live performance held at the Ginza flagship store, Casa Loewe Tokyo. Director Yuka Yamaguchi filmed Nakamura’s passionate solo piano performance of “AINOU,” a song imbued with hopes for the future, in a single continuous take.
