We aimed to create a work that pursued “coolness.” By drastically reducing the amount of color and unifying the overall visual look, then increasing the volume of color information during the chorus to excite the viewer, the piece also carries a somewhat satirical view of society: that this kind of “coolness” may in fact be a “violence of information overload.” It is also a work in which I confronted something fundamental at the root of my own creative practice. I also believe that by ignoring readability in the graphic elements, I was able to push the true potential of the designer to the limit.