Description: We directed and produced a web video, in-store signage, and vertical and square videos for Instagram for “PARC ON 2024,” an in-mall music festival held at Fukuoka PARCO. Set to music by mee mee mee, the visuals were crafted to be lively and energetic, so viewers would naturally find themselves moving along to the rhythm.

I imagined life in a near-future city.

When I first heard this track titled “B1,” my impression was that it was heavy, underground, dark, and cool in a really stylish way, but I was especially drawn to the chorus and harmony parts woven into its intricate layers of sound. It gave me a sense of not being alone. And B1 also suggests a feeling of being underground. As I organized these elements, I began to think of a project that would depict the deeper emotions of the artist ID in an abstract space, with the surrounding area dimmed in black. While adding diagonal overhead angles and graphic elements that evoke the feeling of being watched by someone, I created a wide variety of shots. The emotional ups and downs were constructed by blending rough handheld work with fixed shots, crowded emotions were expressed through effects, and the cuts using red color throughout convey that, no matter the state or situation, we are human beings with blood running through our veins. Of course, because the situation itself was simple, my biggest focus was on how much the editing in post-production could bring the piece to life, and how to shoot it so that what I wanted to express could be captured. I was very particular about filming while calculating all of those factors.