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NIVEA Body Wash 2025 Fall

2025

NIVEA Body Wash 2025 Fall
  • NIVEA Body Wash 2025 Fall
Dir.：中村匠吾
Music / Narration:シーナアキコ
Miniature Sculpting：斉藤貴教 / (有)SUI

CD：西村 和久（電通）
PL：小山 夏子（電通）
AD：大熊 久美子（電通）
BP：石渡 将利（電通）
CP：小澤 麻美・石橋 沙耶香（電通クリエイティブフォース）
Pr：岩崎 詔真（電通クリエイティブピクチャーズ）
PM：綿谷 萌花・浅野 花奈（電通クリエイティブピクチャーズ）
A social media ad video for “NIVEA Cream Care Body Wash W Rich Moisture.” Miniatures of autumn-related items are playfully and slightly surrealistically arranged to spark interest in the product.

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シ Akiko Shina unverified Music / Narration 斉 Takanori Saito unverified Miniature Sculpting 西 Kazuhisa Nishimura unverified CD 小 Natsuko Koyama unverified Planner 大 Kumiko Okuma unverified Art Director 石 Masatoshi Ishiwata unverified BP 小 Asami Ozawa unverified CP 石 Sayaka Ishibashi unverified CP 岩 Shoma Iwasaki unverified Producer 綿 Moka Wataya unverified PM 浅 Kana Asano unverified PM Shogo Nakamura Director

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Description: Sakura Craft Lab is a product line by Sakura Color Products Corporation built around the concept of “nostalgic, yet new.” This time, we had the pleasure of creating a promotional video for the 005 series. The sleek, flowing design that extends from the sakura-shaped tip is beautifully crafted, and we made a point of creating a video that would highlight that feature as impressively as possible. Also, since each of the eight pens has a beautiful color name, we animated the pens one by one in spaces inspired by those colors, and I think the result is a fun video in which the eight pens appear one after another.