Sota Ito

Sota Ito

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Credited on 27 works from 2019 to 2026. Main genres: Music video, Advertisement, Web CM.

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adidas x ABC MART 2026FW - 映像作家: SEIKOARIMORI
ADAdvertisementBrand movieFashion filmPromotionPV

adidas x ABC MART 2026FW

2022-2026, 2024〜
00:00:30
“Everyday is a good day” I was responsible for the concept, planning, and direction of this campaign video for adidas and ABC-MART. The goal was to portray the appeal of adidas’ material pack through a lifestyle perspective. A breathtaking moment can happen in the midst of an ordinary day, and by shifting your perspective, you can turn that day into a “Good Day.” Finding a Good Day is always up to you. That’s the story I wrote while thinking about that.
Mizuho Financial Group - TV Commercial (Animated Version) - 映像作家: toshikiokamoto
AdvertisementTV-CM

Mizuho Financial Group - TV Commercial (Animated Version)

2025
00:00:31
I directed three TV commercials introducing the business of Mizuho Financial Group. The commercial features Natsuki Deguchi, and the music is by Kabanagu. This was my first time directing commercials, and with guidance from Masaki Ueda and the production team, I completed the project over a three-month process that included storyboarding, filming, and editing. I also created the motion design for the text myself.
Mizuho Financial Group - TV Commercial (Space Edition) - 映像作家: toshikiokamoto
AdvertisementTV-CM

Mizuho Financial Group - TV Commercial (Space Edition)

2025
00:00:31
I directed three TV commercials introducing the business of Mizuho Financial Group. The cast includes Natsuki Deguchi, and the music was composed by Kabanagu. This was my first time directing commercials, and with guidance from Masaki Ueda and the production team, I completed the project over the course of three months, going through storyboarding, filming, and editing. I also handled the motion design for the text myself.
Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO" - 映像作家: whatever
VR

Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO"

2024
00:05:19
To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
World Para Athletics Championships / World Para Swimming Championships - 映像作家: くろやなぎてっぺいTeppei Kuroyanagi
Motion graphicsOnair promotion

World Para Athletics Championships / World Para Swimming Championships

2019
I helped with the production of video content for the World Para Athletics Championships / World Para Swimming Championships. To help people discover what makes para sports so interesting, we worked with NHK to develop highlight and rules videos. I was involved starting with World Para Swimming, then wheelchair rugby, and Para Athletics. We always start by having all the staff study the rules of the para sports, but when we actually go to watch the matches, we are overwhelmed by their power, and each time it makes us think about what disability really is. Para athletics is fused with cutting-edge technology, so records can sometimes surpass those from the Olympics. In terms of extending human ability, I think it will continue to attract even more attention in the future in the context of body hacking and transhumanism.

Frequent collaborators