To coincide with the renewal of Panasonic Connect Co., Ltd.’s experiential facility, the “Customer Experience Center,” we filmed and produced an ultra-wide theater video. With a focus on the experiences gained through the use of software, we aimed to let viewers feel them sensorially rather than through an explanatory presentation of the video content. By incorporating graphic expressions and taking advantage of the theater’s ultra-wide format to create horizontal expansiveness and spaces that can only be conveyed through video, we sought to achieve an expression that can be experienced only here.

Within the “with BMW” collaboration site by Discover Japan and BMW, we shot and produced both the movie and stills. Titled “A Journey to Explore the Culture Passed Down from Swordsmiths and New Value,” WOW founder Yuji Takahashi visited Hokk Saburo Nobufusa, a swordsmith who is also connected to his own roots, at his family home. This visit is also featured in “Discover Japan, September 2022, Vol. 131.”

Description: Filmed and produced a brand movie for EF-ON, a company that supports people’s lives through energy conservation and wood biomass power generation. With a main focus on the Forestry Division, which forms the foundation of EF-ON’s core business, “biomass power generation,” the film portrays the latest forestry environment as well as new developments in forestry beyond logging.

Filmed and produced a concept movie for Kyoritsu Women’s University and Kyoritsu Women’s Junior College, which uphold women’s independence and self-reliance as the founding spirit of the institution. By seamlessly integrating the four elements of location, leadership, practical learning, and support, the film expresses what sets the university apart from others. It also aims to convey the image that, by graduating from high school and becoming a student at Kyoritsu Women’s University, each student can experience a truly one-of-a-kind campus life.

As part of a tie-up project with Swedish lighting company Profoto, we shot and produced branding visuals and a making-of film to celebrate the 5th anniversary of our leather bag brand, “ke shi ki.” Using the paintings of Denmark’s leading artist Vilhelm Hammershøi as our source of inspiration, we expressed the brand’s cherished idea of “a quiet presence that blends into the landscape” through the world of Hammershøi’s indoor still-life paintings. In addition, through a story of interaction between a girl and a woman, we conveyed the message that we want this to be a brand that is passed down across generations. The story behind each shot has been released on the official Instagram account of “ke shi ki.” On Profoto’s official website, this shoot report has also been published in two parts under the title “bird and insect’s visual branding on the still and motion set.” more (bird and insect WORKS) https://bird-and-insect.com/works/2509/