Eric Reiff

Eric Reiff

unverified

Credited on 6 works from 2020 to 2023. Main genres: 2D animation, Animation, CM.

Category
Producer
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Work

FIND JOY IN THE EVERYDAY Wimmelbook - 映像作家: whatever
AnimationCMWeb CM

FIND JOY IN THE EVERYDAY Wimmelbook

2023
00:01:08
We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.
FIND JOY IN THE EVERYDAY Wimmelbook - 映像作家: whatever
AdvertisementAnimationCM

FIND JOY IN THE EVERYDAY Wimmelbook

2023
Only Image
Planned and produced the main visual and movie for UNIQLO’s 2023 global holiday campaign. We created Wimmelbook-style visuals, depicting people experiencing a variety of everyday “small joys” in an imaginary cityscape centered around UNIQLO stores. Through the excitement of the holiday season, the visuals convey UNIQLO’s “LifeWear” philosophy of bringing the ultimate everyday clothing to people around the world. We also produced a special movie in which approximately 1,400 characters move about in animation, which was rolled out at about 3,000 stores in 27 countries worldwide.
Appier "The Little Match Girl" - 映像作家: whatever
TV-CMWeb CM

Appier "The Little Match Girl"

2021
00:00:16
Appier is a Taiwan-based technology company that provides AI-powered marketing solutions and was selected by Fortune magazine as one of “50 Companies Leading the AI Revolution.” We planned and produced its first brand commercial at Whatever. To make the Appier brand easy for anyone to understand while keeping it engaging, we came up with the idea of turning the well-known tragic tale of “The Little Match Girl” into a business success story powered by Appier. The realistic visuals that instantly draw viewers into the story’s world were filmed entirely remotely in Eastern Europe. We also focused on expressing Appier’s core technology, “AI-based prediction,” creating a commercial that intuitively and memorably conveys how AI empowers business.
Hitotohito Holdings Brand Movie - 映像作家: yuukikamida
2D animation3DCGADMotion graphicsPromotionWeb movie

Hitotohito Holdings Brand Movie

2020
00:01:05
I was involved in the brand movie for “Hitotohito Holdings” as the director and motion graphics director. By carefully interpreting the narration script and considering the balance between the abstract and the concrete, I aimed to create a visual experience in which the narration would naturally and intuitively draw viewers in. While building on the blue used in the logo design, I also designed the piece so that it seamlessly moves between 2D and 3D, allowing the company’s diversity to be felt without any sense of inconsistency.

Frequent collaborators