We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.

I directed the music video for Macaroni Empitsu’s “Ai no Nami.”

Appier is a Taiwan-based technology company that provides AI-powered marketing solutions and was selected by Fortune magazine as one of “50 Companies Leading the AI Revolution.” We planned and produced its first brand commercial at Whatever. To make the Appier brand easy for anyone to understand while keeping it engaging, we came up with the idea of turning the well-known tragic tale of “The Little Match Girl” into a business success story powered by Appier. The realistic visuals that instantly draw viewers into the story’s world were filmed entirely remotely in Eastern Europe. We also focused on expressing Appier’s core technology, “AI-based prediction,” creating a commercial that intuitively and memorably conveys how AI empowers business.