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2D animation3DCGADMotion graphicsPromotionWeb movie

Hitotohito Holdings Brand Movie

2020

00:01:05
Hitotohito Holdings Brand Movie
Executive creative director Tomonori Osawa (HAKUHODO Inc.)
Art director Namiko Yamazaki (HAKUHODO Inc.)
Copywriter Takenori Toyota (HAKUHODO Inc.)
Director Yuuki Kamida (EDP graphic works Co.,Ltd.)
motion graphic director Yuuki Kamida (EDP graphic works Co.,Ltd.)
motion graphic designer Shoma Iizuka + Chihiro Kitagawa + André Marí Coppola + Akiho Sakama + Yuka Jitosho (EDP graphic works Co.,Ltd.)
Music Erik Reiff (audioforce)
I was involved in the brand movie for “Hitotohito Holdings” as the director and motion graphics director. By carefully interpreting the narration script and considering the balance between the abstract and the concrete, I aimed to create a visual experience in which the narration would naturally and intuitively draw viewers in. While building on the blue used in the logo design, I also designed the piece so that it seamlessly moves between 2D and 3D, allowing the company’s diversity to be felt without any sense of inconsistency.

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T Tomonori Osawa unverified Director N Namiko Yamazaki unverified Art Director T Takenori Toyota unverified Copywriter yuuki kamida Director / Motion Graphics Designer S Shoma Iizuka unverified Motion Graphics Designer C Chihiro Kitagawa unverified Motion Graphics Designer A André Marí Coppola unverified Motion Graphics Designer A Akiho Sakama unverified Motion Graphics Designer Y Yuka Jitosho unverified Motion Graphics Designer E Eric Reiff unverified Music

Other Works by 上田 裕紀（yuuki kamida）

PIVOT - 映像作家: yuukikamida
2D animationAnimationBrand movieConcept MovieGraphic designMotion graphicsWeb movie

PIVOT

2022-2026
00:01:01
This brand movie expresses the concept of PIVOT, the business media platform, “knowledge you can put into action.” Featuring past appearances alongside powerful messages, it presents them graphically through motion graphics. With an emphasis on an intelligent, sophisticated design, it creates a sense of rhythm in the unfolding visuals through dynamic direction and camera work, resulting in a compelling video that conveys energy and passion.

Explore 2D animation

BAKERU - 映像作家: wow-inc
3DCGAnimationInstallationMotion graphicsOriginal

BAKERU

2017
00:01:15
An interactive video installation inspired by festivals and traditional events long passed down in Tohoku. In this work, the mysterious act of “transforming” into something other than a human being can be experienced through interactive visual expression. Taking four traditional customs—“Namahage,” “Shishiodori,” “Kasei-dori,” and “Sotome”—as motifs, the work visualizes them with WOW’s own interpretation. When a mask is put on in front of the screen, the viewer’s silhouette changes into each of these forms, and the blessings these events bring to people are projected as animation. This is an attempt to let viewers enjoyably experience the mysterious power of “becoming” someone other than themselves, or something other than human. The work carries the wish that by engaging with the traditional culture born of Tohoku’s land and climate through a completely new form of expression, its value will be passed on to the next generation.