白川東一

白川東一

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UHA Gummy Supplement "Kento AI ~Ceramide~" Version - 映像作家: kooki
3DCGAnimationTV-CM

UHA Gummy Supplement "Kento AI ~Ceramide~" Version

2026
00:00:31
KOO-KI’s Toichi Shirakawa directed and produced this commercial for UHA Gummy Supplement. The music is an arranged recording of Kocchi no Kento’s hit song “Hai Yorokonde,” created specifically for this commercial. The illustrations are newly drawn by Oshushi Muromuki. To achieve a subliminal effect, the production was designed so that the product package appears in every cut. To present it without being intrusive, the team added touches such as well-timed coordination with the music, a pleasing sense of progression, and small playful elements (the gummy pieces) to keep it engaging and prevent it from becoming dull.
eBASEBALL Powerful Pro Baseball 2024-2025 Opening Movie - 映像作家: kooki
3DCGAnimationOpening movie

eBASEBALL Powerful Pro Baseball 2024-2025 Opening Movie

2024
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For the 30th anniversary title in the "Pawapuro" series, the opening movie was once again produced by Konami Digital Entertainment × KOO-KI. As a fitting culmination of Pawapuro’s 30-year history, it brings together planning materials, artwork and opening sequences from past titles, as well as legendary alumni from across the series, creating an opening that lets you look back on all 30 years at once. A complete departure from the youthful image of the previous work, this time it was created with a focus on coolness and spectacle, moving from the glorious past to the future. In the first half of the opening, various Pawapuro-related elements are scattered throughout, so we hope you’ll find them and enjoy looking back together.
“Powerful Pro Baseball: Eikan Nine Crossroad” Branding Movie - 映像作家: kooki
3DCGAnimationBrand movie

“Powerful Pro Baseball: Eikan Nine Crossroad” Branding Movie

2023
00:00:31
The hugely popular “Eikyo Nine” mode from the Pawapuro series is now available in the smartphone app version. Following the worldview of the opening movie for “eBASEBALL Pawafuru Pro Yakyu 2022,” this piece is structured as a branding movie for a game focused on high school baseball, rapidly presenting moments of “aoharu” one after another. The protagonists are nameless high school baseball players. And yet, the players who gave their all and raced through three years are surely here. That was the feeling I aimed to leave behind through the direction of this piece. Once again, everyone on the in-house Pawapuro team shared their own ideas of “aoharu,” packing them into even the finest details of each cut. Through this video, I hope viewers will reflect on everyone’s hot summer, not just the players’, and enjoy playing the game.
NHK Minna no Uta “It’s Fun” - 映像作家: kooki
AnimationMotion logoMusic videoTV

NHK Minna no Uta “It’s Fun”

2022
Animated the cover of the classic NHK Minna no Uta song “Tanoshii ne.” The song is performed by Amatsuki, whose soaring high-tone vocals have made him hugely popular through his singing videos. The original Minna no Uta animation for “Tanoshii ne” was created by Yoji Kuri, best known for the opening of Hyokkori Hyoutan-jima. Faced with immense pressure and the great honor of taking on this piece, we approached the project with the intention of fully expressing our own worldview. Each individual sound may be small, but when everyone plays together, it becomes a big song. Through play with color, shape, and words, this feeling is conveyed through visual direction that captures the exhilaration of matching images to music, the pleasure of movement and lingering echoes, and the delight of aha moments.
Families with Children Who Are Hard of Hearing: Sorairo “Nanchou Nannan” - 映像作家: kooki
2D animationAnimationMotion graphics

Families with Children Who Are Hard of Hearing: Sorairo “Nanchou Nannan”

2021
00:02:53
Description: Following the successful crowdfunding campaign organized by “Sora Iro,” a family association for children with hearing loss, Toichi Shirakawa created an animated video to help people understand hearing loss. Through soothing songs that are gentle on the ears, this video lets everyone, from small children to adults, learn about hearing loss in an easy and enjoyable way. ★This video can be freely downloaded from the official website of “Sora Iro,” a family association for children with hearing loss (https://sorairofukuoka.jimdofree.com/).
Fukuchiyama City: Compilation “I Was Reincarnated and Ordered to Defeat Demons” Edition, Fukuchiyama City Oni Culture PR Anime - 映像作家: kooki
AnimationPromotionWeb movie

Fukuchiyama City: Compilation “I Was Reincarnated and Ordered to Defeat Demons” Edition, Fukuchiyama City Oni Culture PR Anime

2021
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A promotional video introducing oni culture based on the Shuten-dōji legend from Fukuchiyama City, Kyoto Prefecture. Since the picture scrolls used were horizontally long, the work was made into a fast-paced dialogue drama with extensive camera work. 15 seconds per episode, 24 episodes in total. A modernized take on the Shuten-dōji legend based on historical facts — a slapstick oni-extermination show! The voice actors are Katsuyuki Konishi, who voices Tengen Uzui in “Demon Slayer,” and Kiseki, a “ryoseirui” voice actor who skillfully switches between male and female voices.
eBASEBALL Powerful Pro Baseball 2022 Opening Movie - 映像作家: kooki
3DCGAnimationOpening movie

eBASEBALL Powerful Pro Baseball 2022 Opening Movie

2022
00:02:30
Commentary: Unlike the opening movies of the previous three titles, this one takes a completely different direction and has been crafted as a passionate coming-of-age film. Everyone is doing their best to live within limited time. From the manager’s perspective, we portray Pawapuro-kun, his teammates, his rivals, and the people cheering them on, filling it with youthful, heart-pounding episodes. The feelings entrusted to us are passed on once again to the next. Our future begins beyond the traces of our dreams. Aim for Koshien! Please watch this story, which was carefully crafted with attention to every subtle bit of foreshadowing and payoff.
Pip "Long Hours in the Same Position Leaves Your Body Stiff" Version - 映像作家: kooki
3DCGAnimationCMWeb CM

Pip "Long Hours in the Same Position Leaves Your Body Stiff" Version

2021
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“PIP MAGNE LOOP MAX” teams up with BAKI! KOO-KI’s Toichi Shirakawa directed the special video, “Baki Baki Strongest Shoulder Stiffness Arc,” supervised by the original creator. A total of four videos were produced: “After long hours in the same position, the body goes CLANK” “Tense face-to-face interactions and physical labor leave you ROCK-HARD” “Stress from being caught in the middle weighs HEAVY on the shoulders and neck” “Year-round nonstop hard work leaves you CRACKED TO THE BONE” The characters are ordinary people battling various types of stiffness, whether from computers, customer service, stress, or housework and childcare. To save these fighters, the ultra-strong magnetic PIP MAGNE LOOP MAX makes its appearance. Special care was taken in portraying the characters’ before-and-after transformations.
Smart Education "That's rough~" Edition - 映像作家: kooki
3DCGCMTV-CMWeb CM

Smart Education "That's rough~" Edition

2020
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To help people remember “Kitts” from the preschool ICT teaching material “Kitts (KitS),” we used a wordplay hook by linking “Kitts” with “kittsiiwa” (“Kitts is good”) and “kittsiiwa” (“that’s really intense”), inviting viewers to enjoy the mismatch in conversation and making “Kitts” stick in their minds within a short runtime. While using an illustration-animation style, we deliberately made the mouth live-action to draw attention to the “words” themselves and create a strong sense of personality.
See-Through Exhibition – The World of How Things Become Visible – - 映像作家: kooki
EventInstallationInteractive

See-Through Exhibition – The World of How Things Become Visible –

2018
00:02:35
Special exhibition held at Fukuoka City Science Museum in the summer of 2018. Introduced the inner workings of various living creatures and objects through “sukeru” (to see through / to make transparent). Despite being its first original special exhibition, it drew approximately 85,000 visitors. Currently touring Japan, with requests to host it coming in from cities across the country. Official website: https://sukesuke.jp/