Description: A flagship movie for the newly installed outdoor vision in Osaka Umeda, the “Umeda BS3D Vision.” This is the first collaboration between creative director Shinichi Yamamoto and illustrator Makomo, with whom he has long had a close relationship. The creative will be developed with the outdoor vision as its starting point.

“3D Giant Cat” appeared on the large curved screen at the east exit of Shinjuku Station. Designed as a landmark character, the giant cat was made to look as if it lived in the building, and this fictional urban creature, unique to Japan for its distinctive sense of humor, was also covered by overseas media. This work brought a major evolution to DOOH (digital out-of-home advertising) expression.