金子佳

金子佳

unverified

Credited on 3 works from 2019 to 2021. Main genres: CM, Original, TV-CM.

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Director Producer
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Work

Appier "The Little Match Girl" - 映像作家: whatever
TV-CMWeb CM

Appier "The Little Match Girl"

2021
00:00:16
Appier is a Taiwan-based technology company that provides AI-powered marketing solutions and was selected by Fortune magazine as one of “50 Companies Leading the AI Revolution.” We planned and produced its first brand commercial at Whatever. To make the Appier brand easy for anyone to understand while keeping it engaging, we came up with the idea of turning the well-known tragic tale of “The Little Match Girl” into a business success story powered by Appier. The realistic visuals that instantly draw viewers into the story’s world were filmed entirely remotely in Eastern Europe. We also focused on expressing Appier’s core technology, “AI-based prediction,” creating a commercial that intuitively and memorably conveys how AI empowers business.
Shopify Japan - 映像作家: whatever
CM

Shopify Japan

2020
00:00:31
Shopify, the rapidly growing e-commerce platform making waves around the world. We planned and produced its first brand campaign in Japan, for a company already used by more than one million shops. We expressed Shopify’s strengths—that you can easily launch a full-scale online store and expand its rich functionality as your business grows—through the tagline “Take your shop to the next step.” and a single-take video showing a store continuously evolving and growing. In banner and graphic ads as well, we created visuals of product displays likened to an upward-trending graph, simply expressing the shop’s transformation and growth.

Frequent collaborators