A short loop lyric video centered on CG models of the music gear that producer/beatmaker Newly regularly uses. An AR filter using the same CG was also released. https://www.instagram.com/ar/893576137804250/

Music video for the song “Krosna” by popular Czech singer Barbora Poláková. This unique song compares life to a backpack, and is brought to life in a miniature world woven together by paper animation and various everyday objects spilling out of a backpack. Although it has the look of stop-motion animation, everything was created entirely in 3DCG. This adds to the warmth of traditional stop-motion animation while also allowing for bolder camera work, tighter synchronization with the lyrics, and seamless transitions.

In the initial concept, we truly entrusted part of the production to AI, exploring a singularity-like structure: what does it mean for AI to possess a self and express itself? However, while AI is suited to producing “something similar” as a form of collective intelligence, when it comes to depicting “the beauty within unease” or “human-like misalignment,” human hands were inevitably necessary. As a result, we shifted to a design in which AI expressions are “intentionally reconstructed by humans,” arriving at a paradoxical approach in which humans manually create the very condition of AI’s “imperfection.” We have designed it as a game, in a sense: a contrastive device that highlights human creativity by having humans deliberately create something AI-like.