NHK Heartnet TV: On the Night of August 31 WEB CM

We interpreted each member’s characteristics and developed a unique concept for each scene. By making full use of simulations such as particle systems, we achieved dynamic VFX expression. (Scenes handled: Daisuke Sakuma, Shota Watanabe, Koji Mukai, Ryohhei Abe)

Chugin Financial Group, which includes The Chugoku Bank headquartered in Okayama City, Okayama Prefecture, under its umbrella. With the mission of increasing long-term Chugin fans, we portrayed the changes within the Chugin Group through VFX and adapted them into a TV commercial and graphics.
 The challenge we were given this time was to “create long-term Chugin fans, especially among the younger generation.” In developing the concept, we conducted interviews in advance with more than 20 young employees across the Chugoku Bank, as well as other Chugin Financial Group companies. After organizing how the current Chugin brand is understood by employees, we pointed out the possibility that the headquarters’ efforts to reform its culture had not been fully communicated. Through repeated discussions with headquarters staff about the future Chugin aims to pursue from a long-term perspective, we decided to communicate the evolving Chugin both inside and outside the company using image-based visuals. In line with the project’s main copy, “Let’s give it a try,” we too took on our largest-ever scene construction challenge. In the first half of the story, we recreated as a time-lapse using 3DCG the moment when the Chugin Financial Group sign is raised from the former Chugoku Bank headquarters to the current headquarters building. We visited the Okayama Prefectural Library in person and collected materials spanning the past 50 years, then created 3D models of the streetscape around Chugin’s headquarters, including the surrounding distinctive buildings. Tradition is not the result of being preserved, but the result of continuing to change. And the grand, seemingly unchangeable landscape of today was also shaped by the accumulation of small challenges taken on by people in the past. To convey change, it is more effective not to declare that “we are changing,” but to capture and communicate the actual change itself. In the latter half of the film, we focused on the DX strategy that is already delivering results. After abstractly expressing Chugin’s evolution into a platformer connecting regional businesses through CG particles, we depict young employees energetically taking on challenges with digital devices, their supervisors encouraging and watching over their efforts, and young people at startups tackling innovation. As a regional bank, Chugin Financial Group only has meaning when it brings positive impact to the region through forward-looking initiatives. While leaving a strong impression of Chugin’s major step forward through visual expression using advanced techniques, we also conveyed that this is a change rooted in the local community and one that never forgets where it came from by closely capturing the regional people who appear in the work.

IDENCE is a visual design studio that explores the possibilities of digital experiences. Using an in-house cultivated creative approach that spans filming techniques, 3DCG, music, and graphic design, we create visual experiences that stimulate human sensibilities.