Handled the direction, production, and character design for Ebara Corporation’s TV commercial “Ebaranara-ba: Controlling the Flow.” Under the concept of a company that supports the world’s infrastructure—one that supports the world from the shadows—we used the motif of “ninja” as a presence supporting the world from Japan, and designed the mechanics of “Ebaranara-ba.” In the opening laboratory scene and on Ebaranara-ba’s body, we applied decals inspired by ninjas and Ebara Corporation in meticulous detail.

Planned and produced the main visual and movie for UNIQLO’s 2023 global holiday campaign. We created Wimmelbook-style visuals, depicting people experiencing a variety of everyday “small joys” in an imaginary cityscape centered around UNIQLO stores. Through the excitement of the holiday season, the visuals convey UNIQLO’s “LifeWear” philosophy of bringing the ultimate everyday clothing to people around the world. We also produced a special movie in which approximately 1,400 characters move about in animation, which was rolled out at about 3,000 stores in 27 countries worldwide.