An original animation created for FamilyMart’s “Artist Support Project,” which launched last year. Based on the world of the paintings presented in the solo exhibition “Quishinbo Room,” held at museum shop T in 2021, it has been finished in a colorful, pop style by adding the sense of depth unique to animation and the rhythmic movements of Ichiro and Futako. Distributed since February 2022 at stores nationwide equipped with digital signage.

This SNS animation was created around LILY BROWN’s novelty item, the “Lily Bear Candle,” for the 2024 holiday season. It is composed with a scene in which a small “magic” begins with the candlelight. The flow of light born from the flame softly spreads, then gradually transforms into the shape of a teddy bear, capturing this sequence in an impressive way within a short runtime. The visuals stay close to the brand’s classic and feminine world, while emphasizing the warmth and sense of fantasy that evoke the holidays. Set against a night scene filled with floating stars and ornaments, it uses light, particles, and fluid motion to express “the special time contained within a gift.”

Direction&Produce / Motion Design