A video that combines live action with Neural Radiance Fields (NeRF), an AI technology that reconstructs 3D scenes from multiple image datasets. This is the first advertisement in Japan to use NeRF. As a car commercial, it is believed to be the first in the world. In fact, the footage alternates between live-action material and NeRF material, and we focused on making those transitions as seamless and satisfying as possible. We crafted the video so that, together with the car, it feels like racing through a dazzling succession of moments. Reference https://cgworld.jp/article/nerfarata-fukoe.html