This new work by HIFANA, “TEJIME,” their first in nine years, was released on the first day of the Reiwa era and was inspired by “tejime,” a traditional Japanese celebratory ritual, in order to grandly celebrate the beginning of a new era. HIFANA is, after all, a pioneer of anime music videos in Japan. Animation synchronized with music. Strange and humorous characters. I wanted to portray each element in an extreme way. Using cel shading, a technology that was uniquely developed in Japan, this is a full CG animation created entirely by a single person.

The worldview was composed using cel-shaded CG centered on a character (= antenna) who looks down upon diverse people from an overarching perspective, as also described in the music and lyrics.

An MV that portrays a hopeless story through thrilling first-person footage from a zombie’s perspective and vivid animation.

A video that combines live action with Neural Radiance Fields (NeRF), an AI technology that reconstructs 3D scenes from multiple image datasets. This is the first advertisement in Japan to use NeRF. As a car commercial, it is believed to be the first in the world. In fact, the footage alternates between live-action material and NeRF material, and we focused on making those transitions as seamless and satisfying as possible. We crafted the video so that, together with the car, it feels like racing through a dazzling succession of moments. Reference https://cgworld.jp/article/nerfarata-fukoe.html