Description: Sakura Craft Lab is a product line by Sakura Color Products Corporation built around the concept of “nostalgic, yet new.” This time, we had the pleasure of creating a promotional video for the 005 series. The sleek, flowing design that extends from the sakura-shaped tip is beautifully crafted, and we made a point of creating a video that would highlight that feature as impressively as possible. Also, since each of the eight pens has a beautiful color name, we animated the pens one by one in spaces inspired by those colors, and I think the result is a fun video in which the eight pens appear one after another.

In Manhattan, New York, we planned and produced a pop-up restaurant to celebrate the 10th anniversary of Google Translate and introduce its new Word Lens feature. To give people a hands-on experience with Google Translate, we brought together notable local chefs and opened a restaurant that served a different free multinational cuisine each day. However, at this restaurant, all the menus and staff communicated only in languages other than English, so guests had to download and use Google Translate in advance in order to understand the multilingual menus and converse with the staff speaking various languages. Reservations filled up immediately, and the event became an experience where hundreds of guests enjoyed different cultures and foods while also discovering the app’s practicality.

Studio shooting