Depicting the process from an inhuman creature to the birth of a human being

We produced the content for the indoor environmental signage at AEON Mall MeanChey, which was opening a new store in Cambodia. This project was built around a special concept: letting visitors experience the world of an aquarium, which did not yet exist in Cambodia at the time, while enjoying shopping inside the mall. We colored all of the content with uplifting ocean scenes and blended them across signage of various shapes, pursuing the feeling that real aquariums were spreading out before them. With the goal of allowing customers in Cambodia to enjoy their first aquarium experience inside the mall between shopping trips, we approached this project with passion. We hope this captivating underwater world brings inspiration and happiness to everyone who visits AEON Mall MeanChey.

A narrow tunnel enveloped in darkness. In the midst of it, a single vending machine appears, shining brilliantly. With the power of ZONe, light shines through the darkness!