At the time, lyric videos were starting to get popular, and I wanted to make a music video with a stronger focus on text design, so I began developing the concept with the goal of creating something like an upgraded version of a lyric video. I thought lyric videos were effective for keeping people watching until the end, but I also felt that if we could make the experience feel a little deeper, people might want to watch it again and again, so I aimed to convert the lyrics into English with new interpretations included and give them more expression. Since many of the lyrics were abstract, I think the somewhat suggestive English translation worked pretty well.

We poured into this the whole being of those who experienced Keyakizaka46. What comes through in Sakurazaka46’s performance is the hope that they will always stand back up and keep moving forward. That is precisely why I thought it should express not only “boku,” but also the stories of the girls themselves that overlap with it, and I aimed for a production that would make the most of their expression.

Produced a music video to accompany Neko no Aisatsu-san’s song. The drawings were created in Procreate, and the editing was done in CLIP STUDIO and After Effects.

An animated music video created around the theme of "a witch left behind by the times."