2D animationPromotionPV
Lipton Milk Tea 667 Love Letters
2023
Only Image
667 complaints were sent to Morinaga Milk Industry.
In fact, they were love letters in the form of complaints, asking for milk tea to be brought back.
At first glance, it looks like a romantic story, but it is a fully animated piece. The actual complaints that were received were used for the dialogue, title, and artwork.
It was thoroughly constructed from 667 complaints.
A large-scale milk tea revival promotion
With extensive use of atmospheric scenes, the production also focused carefully on art and cinematography.
