[ Backstory ] In a wind-swept town nestled between the sea and the mountains in July, a couple will experience a mysterious midsummer encounter and journey.... The themes are “dreams” and “the sea.” How much is real, and how much is a dream? Or how much is beach, and how much is sea? Relying on the textures of dreams and the memories of the ocean, sumahama? embodies the present moment of pop music itself, a layer of waves ebbing and flowing, and a mirage seen in random particles. [ Method ] Despite the luxurious locations, the entire piece was shot with a Sony camera released 30 years ago.

About the memory of humanity’s creation, and their destiny.

We aimed to create a work that pursued “coolness.” By drastically reducing the amount of color and unifying the overall visual look, then increasing the volume of color information during the chorus to excite the viewer, the piece also carries a somewhat satirical view of society: that this kind of “coolness” may in fact be a “violence of information overload.” It is also a work in which I confronted something fundamental at the root of my own creative practice. I also believe that by ignoring readability in the graphic elements, I was able to push the true potential of the designer to the limit.

Created the music video for “raputa” by sasakure.UK and TJ.hangneil together with animator Mise. The piece unfolds around conspiracy theories that combine outer space and antiquity, such as the ancient astronaut hypothesis and Sumerian mythology. By creating contrast through a form of expression that combines mockumentary-style direction inspired by found footage with deformed animation, the work conveys the unsettling instability inherent in the music.