Created with the keywords “city pop,” “80s look,” and “lyric video” We used chocolate as a motif to express Neion’s world, highlighting the artist’s alluring low voice with a slightly more mature, richly layered visual style. watt handled the direction and key art, and our highly skilled motion graphics artists brought it all together.

A collection of video works produced by Imahara Denki in 2017

Using a stroke font, I manipulated it in p5 and filmed the process of rendering it with a pen plotter. Since the commission was for a lyric video, I explored an expression that would go beyond the usual approach of scattering the existing lyrics across the screen. I pursued the beauty of drawing on paper while eliminating the wet, fluid qualities inherent in lettering, such as the order in which the strokes are drawn.

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