We were responsible for the direction, design, and editing of the concept movie for “MotionBoard,” the business intelligence tool provided by WingArc 1st. The new version of “MotionBoard,” equipped with generative AI, makes analysis and board creation more intuitive and has evolved significantly in usability, enabling not only engineers but also frontline staff to develop business applications and leverage data in-house with greater ease. In the video, we depict data spreading through an abstract world and being handled with light, effortless operations, expressing its freedom of use and sense of innovation. Furthermore, by using soft colors and a friendly tone, we soften the rigid and difficult image often associated with BI tools, creating an impression that is approachable and easy for anyone to use.

The aim was to create a direction that reverses the seemingly negative image of meeting through mistakes and presents it in a pop and positive way. Mistakes and errors are something everyone makes in life, and whether a judgment made at the time is right or wrong depends on the surrounding circumstances and the timing. In reality, when something happens, there is a time lag before you can take it in and make sense of it. In the midst of that, people often go through situations that seem inexplicable and cannot be clearly judged as right or wrong. By rolling along and falling like that, we directly expressed the image of “this is life, and yet there is something compelling about it, and it’s not all bad,” in sync with the lyrics. Being unable to resist and getting totally absorbed in something is neither justice nor evil, but a helplessly human side of us; it can be a mistake, or it can be desire. From there, the first image that came to mind was “missing an aerial trick in a circus.” Also, since a circus is on tour, I had a slight image in mind of messy romantic entanglements developing among the performers during that time. Also, in terms of falling from heaven to earth, and because this was pop music x hip-hop, the first things that came to mind were Wenders’ Wings of Desire and American pop art, so I referenced those. The quotation of Edward Hopper’s Nighthawks comes not only from the fact that the title is Night Owls (this work is the theme song for the TV anime Yofukashi no Uta), but also because it is frequently quoted in Wenders’ works. I also referenced the image of pop-art-style silkscreen prints and the imagery of Romare Bearden. In addition, when considering Creepy Nuts, I was mindful of their broad appeal, especially their exposure on variety shows, so the roulette was inspired by Jungle TV Tamori no Hōsoku, and the confession scene was inspired by Ore-tachi Hyokin-zoku.

An animated video for “Ai no Hana” by Aimyon, which was used as the theme song for NHK’s 2023 first-half serialized TV drama Ranman. The animation was created using illustrations by picture book author Keiko Shibata, whom Aimyon has long openly praised as a favorite artist. All of the artwork used was newly created by Shibata herself.

Among the visual elements featured in Mr. Children’s 2015 dome tour “Mikan,” this is the tour production video for “Tagatame.” Under the overall supervision of Koki Tange, who oversaw the dome production visuals, “Tagatame” was created with “anti-war” as its theme, and the key visual and direction, in which dandelion seeds drift over the remains of a battlefield, were especially highly regarded.