This new work by HIFANA, “TEJIME,” their first in nine years, was released on the first day of the Reiwa era and was inspired by “tejime,” a traditional Japanese celebratory ritual, in order to grandly celebrate the beginning of a new era. HIFANA is, after all, a pioneer of anime music videos in Japan. Animation synchronized with music. Strange and humorous characters. I wanted to portray each element in an extreme way. Using cel shading, a technology that was uniquely developed in Japan, this is a full CG animation created entirely by a single person.

With the theme of “studying investing in your spare moments,” this expresses how FX Navi provides an environment where investing feels more accessible and can be learned with greater peace of mind.

This is the second Genshin fan movie produced at the request of HoYoFair, Genshin Impact’s official fan creation channel. In the first installment, I focused on the characters’ in-game performance, so this time I built the piece around emphasizing each character’s background and traits, and then showing, through their shared commonalities, pairings that never interact in the game. I hope it became a work that makes fans think, “I wish interactions like this really existed.”

We planned and produced a TV commercial for “Snow Sand,” a winter-only baked confection created by the sweets brand “SNOWS,” which launched in 2021. https://snows-winter.com/ As SNOWS’s first-ever commercial, we focused on how to bring the brand’s world to life on screen, and arrived at the idea of animating the works of printmaker Kazuyoshi Otani, whose art is also featured on the packaging, as faithfully as possible. By combining only the individual elements from Otani’s various print works, we depict the memory of a winter walk, with footprints as the protagonist. Designed to feel deliberately open and unhurried, the commercial offers viewers a slightly mysterious, relaxed moment when it airs among other information-heavy ads.