Music video for singer-songwriter Yo Irie’s song “HoneyBeeBaby.” Centered on the theme of healing from past wounds, it depicts the stories of the protagonists of three worlds associated with fire, each told in turn.

This work received the Jury Prize in the Morisawa category at the VGT Motion Award 2025. The theme was “Motion graphics that bring out the new appeal of fonts.” In response to this theme, I defined the new appeal of fonts as “the joy of choosing a font.” I created this piece with the concept of conveying that joy, especially in an era when anyone can create, express, and produce creative work. Rather than relying on my own colorful and pop-style expression, I aimed for motion that is simple yet meaningful, aligned with the composition, BGM, and overall concept.

Combining live-action footage and animation, this work powerfully portrays a modern-day Cinderella. An experimental video that mixes every technique imaginable—live action, animation, a 360° camera, and a one-shot take.

This is a rebranding movie for eo, a provider of FTTH and energy services, offered by Optage Inc. We were responsible for the direction, design, and motion.