2D animationADBrand movieMotion graphicsMotion logo
Nissay MIRAIQA | Brand Movie
2025
Only Image
We produced a brand movie and sound logo for Nissay MIRAIQA, a company 100% funded by Nippon Life and built around the concept of “solving the small questions people face in everyday life through services and apps rather than insurance.”
Based on the meaning behind the company name—“questions (Q) and answers (A) for the future (MIRAI)”—as well as the logo concept combining “?” and “!”, we directed the piece around a single line animation that expresses a story beginning with a question (?) and leading to an answer (!).
By blending the analog warmth that evokes the human touch and hope associated with an insurance company with a digital sensibility that calls to mind the future and technology, we aimed to create motion design that conveys reassurance and stability while reaching a broad audience.